Why you need to start with individual contributors (ICs) loving your product.An in-depth look at Figma’s bottom-up GTM motion.Eight years later, as Senior Director of Marketing, she continues to lead Figma’s bottom-up growth motion, along with community, events, social, advocacy, and Figma for education. She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion. She led Figma’s early GTM strategy from stealth through monetization. Simplify security | Mixpanel -Event analytics that everyone can trust, use, and afford | AssemblyAI -Production-ready AI models to transcribe and understand speechĬlaire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta -Automate compliance.
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